Technology

A look at how Gemma Collins made her millions



Gemma Collins hit our screens in 2011 when she joined the cast of The Only Way Is Essex as a humble car saleswoman.

And for the next four years, she’s become a household name on the much-loved reality show with her iconic one-liners and dramatic storylines.

Since leaving the show, she has amassed a huge following and 2.2 million Instagram followers and has gone on to earn millions through various ventures, TV appearances and brand deals.

And after racking up the cash, Gemma – believed to be worth £7.3million – was quick to show off her lavish travels and designer wardrobe.

This week, the 42-year-old is enjoying a luxury trip to Sicily where she lounges on yachts and dines out.

Lavish: A look at how Gemma Collins made her fortune after TOWIE debut catapulted her to fame and 7MILLION wealth – as she shows off a lavish lifestyle on a luxury trip to Sicily
Hit: Gemma Collins was filmed on our screens in 2011 when she joined the cast of The Only Way Is Essex as a lowly car saleswoman

Speaking about her spending habits, the TV star previously told MailOnline: “At one point I had money to spend. I had Knightsbridge fever.

“I was spending £50,000 a day at Gucci. But shopping gets boring after a while when you can afford it.

So here MailOnline takes a look back at how it made millions…

Reality show:

After leaving TOWIE, Gemma appeared on various television shows, including a brief stint on I’m A Celebrity, Celebrity Big Brother and Dancing on Ice – for which she was reportedly paid.

She also presented her own reality show called Diva Forever which followed her daily life – including a series during lockdown.

Gemma appeared on I’m A Celebrity on ITV2 in 2014 but walked out of the camp just three days after arriving in the jungle.

At the time, he said “life in the jungle is not for me” and joked that “people who kill are treated better than that”.

Star: After leaving TOWIE, Gemma appeared on various TV shows, including a brief stint on I’m A Celebrity (pictured), Celebrity Big Brother and Dancing on Ice – for which she was reportedly paid
Cash: She then appeared on Celebrity Big Brother in January 2016. She reportedly won £100,000 for her stay at home
TV Shows: In 2019, she then participated in Dancing On Ice. For this show she also won £100,000

She also spoke on the ITV show of being “hungry” as meals are rationed.

According to sources, Gemma received £4,800 from I’m A Celeb and she donated the money to charity Save The Children.

She then went on Celebrity Big Brother in January 2016. She reportedly won £100,000 for her stay at the house.

The blonde beauty entered the house as a reality TV star and left as a cultural phenomenon – The GC – after a series of iconic moments, including her one line: “I’m claustrophobic, Darren!”

In 2019, she then participated in Dancing On Ice. For this show, she also won £100,000.

Clothing ranges:

The former car dealership runs his own fashion empire, has a range with Boohoo and is known for landing big endorsement deals.

In May 2022, she reportedly signed a £1million deal to become the face of streetwear company New Look.

A source told The Sun at the time: ‘Gemma is a big company and when New Look approached her for a collaboration they were willing to pay big bucks.

“The deal Gemma has signed makes her the main celebrity ambassador for New Look and will also see her launch her own collection.

Wow! In May 2022, she reportedly signed a £1million deal to become the face of streetwear company New Look (pictured at the launch)
Money: In 2016 she signed a deal with Boohoo to promote her products on social media and in 2017 she also became the face of fast fashion brand Missguided.
Strings to his bow: The former car dealership runs his own fashion empire, has a range with Boohoo and is known for landing big endorsement deals

“Gemma’s contract with New Look will be long term which is how she will easily earn over £1million.”

In 2016 she signed a deal with Boohoo to promote her products on social media and in 2017 she also became the face of fast fashion brand Missguided.

Offers from other brands:

Over the years, Gemma Collins has signed huge brand deals with various companies in a wide range of fields.

She has signed huge contracts with companies such as Wizz Air and Surf as well as the beverage company Malibu.

The “queen of memes” surprised everyone in 2017 when she appeared on Orange is the New Black to plug the show.

She also created a range of sex toys with Durex last year telling people to be open about sex and works with LoveHoney and Boots.

Gemma also sold clothes on Depop to earn extra money before closing her account in 2022.

Alcohol: She has signed huge contracts with companies such as Wizz Air and Surf as well as the drinks company Malibu (pictured)
Career: In 2019, Gemma started her own podcast The Gemma Collins Podcast which has been hugely successful

Podcast and theater work:

In 2019, Gemma launched her own podcast The Gemma Collins Podcast which has been a huge hit.

The synopsis reads: “The Gemma Collins Podcast is an unrestrained look at the life of The GC, with plenty of candid talk, laughs and insider gossip straight from the diva herself.”

In 2021, she also raised £250,000 for just one week of work on her The GC’s Big Night Out tour.

In 2022, she also lands a role in a Chicago production as Matron ‘Mama’ Morton.

She was supposed to play the role until the end of July with performance dates in Sunderland, Cardiff, Blackpool, Sheffield, Norwich and Oxford.

At the time, she said: ‘It’s official! I will be joining @chicagoonstage playing Matron ‘Mama’ Morton starting Tuesday, May 31, 2022!’

“I’m so excited #allthatjazz #GCdoesChicago.”

However, she had to pull out of the role at the last minute due to a pre-existing knee injury.

#Gemma #Collins #millions

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