During a six-year partnership, OpenAI will use Shutterstock images, videos, and music from its creators to train its big-language model.
Shutterstock will also have internal access to the latest OpenAI technology and editing tools.
Shutterstock’s deal with OpenAI tackles tricky territory
In addition, OpenAI will provide production capabilities to a new Graphical Interchange Format (GIF) tool that Shutterstock acquired from Meta last year.
The New Deal may seem strange, given the ability of AI to disrupt stock providers like Shutterstock with advanced generative capabilities. Moreover, the content creators have Criticize AI startups to use their materials without credit or payment.
Read more here about AI image generators.
OpenAI, the company behind the ChatGPT generative tool, has come under fire for allegations of misuse of sensitive data. Its use of copyrighted material to train algorithms also falls into a legal gray area.
Earlier this year, Shutterstock competitor Getty Images sued Stability AI for training its AI model on copyrighted content. In March, the US Copyright Office said that all synthetic content does not have legal protection because it has no human author.
Few can answer the question of authenticity
Last week, the Recording Academy, which is responsible for the Grammys, said it would allow music with AI content to qualify for nomination at this year’s event.
However, the caveat is that the artist or label may not nominate the AI-generated elements of the song in a category reserved for human creativity. For example, songs with AI-generated lyrics cannot be placed in the Songwriter category, while songs with synthesized lyrics cannot be entered into the Performance category.
In short, only items with minimal human input and creativity can qualify. It’s unclear how the Recording Academy will enforce the rules and punish violators.
Earlier this year, Google said it would launch a watermark feature and metadata tools to separate out fake and AI-generated content. Watermarked images contain data that identifies them as real, while metadata provides context.
New AI rules in China control the data on which AI companies may train their algorithms, reducing the scope of the content they produce. Hong Kong professor Angela Chang points out that companies need to develop tools to filter content that is not in line with socialist values.
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